Roberta began her career by developing the HR department for a local restaurant chain in Albuquerque. During her time there, she played a crucial role in the company's growth, expanding it from three to eight locations within four years by strategically aligning HR initiatives with business objectives.

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​During her tenure working in HR leadership roles, Roberta honed her skills in recruiting and retention, employee relations, policy development, legal compliance, employee engagement, performance management, training, and staff development.

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Throughout her career in HR leadership roles, Roberta has mastered key skills in recruiting, retention, employee relations, policy development, legal compliance, employee engagement, culture initiatives, performance management, training, and staff development.

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For several years, Roberta has confidently guided employers through complex employee relations challenges. She provides effective strategies to prevent future issues, leveraging enhanced communication tactics, dynamic employee engagement initiatives, and robust compliance practices. In addition to her advisory role, Roberta excels as an executive, individual, and team coach, empowering others to harness their strengths for growth.

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Roberta holds two undergraduate degrees from the University of New Mexico and has earned certifications including the Senior Professional in Human Resources (SPHR) and Society of Human Resource Management Senior Certified Professional (SHRM-SCP). She is also recognized as a Gallup® Certified Strengths Coach.

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Roberta is deeply committed to helping employers tackle employment issues head-on, streamline processes, enhance employee engagement in the workplace, and inspire individuals to achieve success.​​​